According to a 2015 report released by Allied Market Research, the market for responsive web design is expected to reach $7.3 billion in 2021. This means that more and more businesses are going to have responsive websites, which is why it's important to know what exactly it is and how it can benefit your business. We've rounded up five of the biggest benefits here.
1. Why responsive web design is important
If you’re going to be starting a new website, it’s important to make sure you choose a responsive design. Responsive design means that your website is going to be easy to navigate on all devices, including desktops, laptops, tablets, and smartphones. Without a responsive website, businesses risk losing potential customers to competitors with a better design.
Many businesses and e-learning platforms have also created APIs that allow website creators to access an online platform’s content, different from their “static” website. This means that responsive websites are compatible with machine-learning software and can make use of more than one web server.
They can also decrease the load on the servers that are already running your website, to begin with. This means that your website is going to load much quicker and your users will appreciate the experience. So, if you’re thinking about running a new content publication, e-learning platform, or online store, you need to take the first step to add a responsive website to your portfolio.
Many design clients offer compatibility with mobile apps. This means that the existing mobile website on your server can be integrated with the social media or email necessary to promote the app. As if that wasn’t enough, businesses can use a featured image that they provide to the app’s designer to make sure the page loads instantly.
The perfect compliment for these two benefits is social media.
Adding a responsive website will benefit your social media presence because many apps and social platforms use responsive designs. You can easily use an optimized image to take better advantage of all devices, as well as add social proof to such pages, such as posts, and apps supplement their social updates to demonstrate their usefulness.
A website with proper SEO can benefit is your content publishers as well. The more logical and structured your website is, the better it will be optimized by search engines.
2. How responsive web design helps your business
Responsive design is a website design concept that renders the website in a way that fits the device you're using to view it. This means that whether you're using a desktop computer, a tablet, or a smartphone, your website will look great no matter the device or screen size.
This means that users can become familiar with each website’s layout, make navigation easier, and engage with it without having to flip through its whole nine yards every single time. In fact, one of the biggest benefits of responsive design is that it frees up website developers’ time to get on with more important features and functions, so don’t let the buzz word stop you if you’re ready for a bigger transformation. Setting up a website in the responsive framework can be quite complicated, but it’s not too hard to get started with the basics.
Serif fonts are a font family design system that does exactly that. They’re designed to look good in a variety of sizes and have separate versions available for users to download, so once you’ve downloaded the font you’re won’t need to worry about changing its look again.
It might not be necessarily “modern” or trendy, but serif fonts are extremely well-suited to help your site and your brand stand out even further on the internet. Unfortunately, however, it can be quite expensive to find a suitable font and then customize it to fit your needs. Websites with successful Responsive Web Design are usually either very well designed or equipped with a wide array of great free fonts. Responsive design directly helped us with finding a great font, and it’s made finding good fonts a lot easier.
IKEA states on their website “Our website places great importance upon customer privacy”. This means that your website’s entire purpose is to allow you and your visitors to fully communicate with each other, and every piece of content you create supersedes any requirements or privacy rules you might have in place.
3. The advantages of a mobile-friendly website
With mobile devices accounting for approximately half of the world’s Internet traffic, it’s important to have a website that looks good on any screen size. According to Google, “mobile-friendly” is one of the most important ranking factors when it comes to local search.
Responsive design is one of the best ways to do this, as it better fits your current design aesthetic for more relevance and better visual expression. By immersing your audience in a world of flexible columns and grids, you tie your product more closely to how it will be perceived, ensuring consistent results across multiple channels.
Furthermore, responsive sites load faster, look better for everyone, and can accommodate users with visual impairments, such as blindness. When something on the site requires a user to click or tap a specific spot, such as when signing up for a newsletter or a video game, this takes one less visual interactivity that your users have to process.
In terms of boosting conversions, just having responsive sites has a positive impact on the bottom line for customers. Comparing the cost of an average responsive website (it can take anywhere from a few hundred to thousands of dollars) to what it costs to create one from scratch shows just how much it saves the business. “With an average responsive website costing $200–400 compared to the $5,000-$7,000 cost to build a custom system, going responsive significantly increases your CAC (Conversion costs over average),” claims some research participant.
Responsive websites can also offer specific advantages to every industry. For instance, e-commerce shopping sites will benefit from easier checkout and a quicker checkout experience with less bounce rates. Likewise, this type of design is ideal for businesses that are offering a range of products or services or have a website that is customized for a particular geographical area or demographic.
As you can see, different industries and channels can make use of responsive web design, so it’s important that you, too, are investing in such a system.
4. How to create a mobile-friendly website
Your website is the best visual representation of your business, so it’s important that it’s mobile-friendly. Mobile-friendly websites are search engine friendly as well as user-friendly. So, if you want to be found in Google and if you want your customers to easily navigate your site, make sure your site is mobile-friendly.
Responsive website design means you don’t have to use code when creating your website. Code can slow down certain website elements, and it’s better to do this on your website itself rather than code it into your site code, which can be retrieved later.
Businesses should use a responsive website design if they want better SEO rankings and if they want to make sure that their website can adapt to changes in the ways search engines work.
Finding a responsive website design consultancy that you can trust is extremely important, as they will create you a website that is optimized bringing its best to the table. It will be able to fit several different device types, won’t slow down your site, and it will also be easier for any updates to be made so you don’t lose customers’ trust.
Getting a website design expert to look at it before you does can save you a lot of time and, in the long term, reduce flagging and complaints about your website.
Advertising is a proven way to grow your business. It’s also the first point of contact with potential customers and potential customers are more likely to convert to customers if the advertising is good and relevant.
Marketers know the value of good-looking ads but there is so much more to responsive ads than just good design. Other things such as how responsive the ads are just as important. So it's important to establish these points before you spend any money.
To make sure your ads work really well, you need to do a few things:
So progressive web design is all about adapting your website to changes in technology.
5. The importance of SEO on a mobile-friendly website
Effective SEO is crucial for mobile-friendly websites. A site that loads quickly on mobile devices is great, but if it doesn't rank well in Google search results, then it's not doing its job. That's why you need to invest in a company that specializes in mobile-friendly SEO.
Responsive websites mean that you can have the same look and feel on all devices. In HTML5, it’s referred to as “Web App Style”, and it allows web pages to adapt to changes in screen size and orientation — such as when you rotate an iPhone to landscape or flip it 360°. You can read more about this stuff in our previous article on responsive design: A beautiful checklist for those who know what they want and don’t forget to use it.
This is purely based on your personal preference. It depends on what you think makes your website stand out from the crowd and suits your brand.
A responsive website is going to look and function similarly across all parts of the world — pretty much as it did when you created it. Try to avoid using specific scripts or importing images so that your content doesn’t get blocked. Your visitors will get a richer experience regardless, and that’s a win-win for everyone.
A responsive Instagram post looks and feels like an Instagram push that works wherever Instagram is.
Some people confuse responsive images with proper images. Proper images are the ones taken from your photo library and not srcset. Responsive images, by definition, change the src attribute of the existing image, and that changes the way your page renders.
Furthermore, a native retina image won’t work for a responsive website, as those are not supported. Instead, Facebook uses a special Facebook Pixel to show a preview of the retina version:
The representative seems to be taller — though it depends on the screen resolution you use.
This is a really straightforward one. Mobile devices are bigger than desktops and laptops, and they require bigger screens.
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